Advertise on ShopUpperMI.com

Get your UP business in front of thousands of travelers and locals searching for exactly what you offer. Choose the plan that fits your goals.

640+Listed businesses
22+UP cities covered
100%Upper Peninsula focused
Basic
Get found. Stay listed.
Free
Always free
  • Name, address, phone & hours
  • Logo displayed
  • Category & location listing
  • 1 website link
  • 100-word description
  • No additional photos
  • No menus or social links
  • No social promotion
List Your Business Free
Local
A real presence on the site.
$29/mo
or $299/yr — 2 months free
🌿 or $149 for the season (May–Oct)
  • Everything in Basic
  • Rich text description (up to 500 words)
  • Up to 10 photos
  • Website + social links
  • Priority within category
  • No site-wide marketing
  • No social posts
Get started
Spotlight
The full UP platform.
$179/mo
or $1,799/yr — 2 months free
🌿 or $899 for the season (May–Oct)
  • Everything in Featured
  • Homepage Featured Listing Rotation
  • Weekly Social Spotlight
  • Free website audit (120 Web Design)
  • Top of all search results
  • Dedicated Account Contact
Get started

Add-ons (available on any paid plan)

Monthly add-ons also available at seasonal rates (May–Oct).

Homepage banner ad
$199/mo
🌿 $999 for the season (May–Oct)
Rotates with up to 3 others on the homepage
Sidebar banner ad
$99/mo
🌿 $499 for the season (May–Oct)
300×250 across all directory pages
City page spotlight
$149/mo
🌿 $749 for the season (May–Oct)
Featured card on a major city destination guide
Extra social post
$49/post
One-off Instagram + Facebook feature
New business launch
$299 one-time
Blog post + 3 social posts + 30-day city page featured placement

Common questions

How does payment work?

We use Stripe for secure payment processing. Pay monthly or annually and save. Cancel anytime.

Can I upgrade or downgrade?

Yes, anytime. Upgrades take effect immediately. Downgrades take effect at your next billing cycle.

What is Near Me priority?

When a visitor uses our geolocation feature, Featured and Spotlight listings appear first before standard listings nearby.

What does a social post look like?

We create a branded post with a photo and caption and publish it to ShopUpperMI’s Instagram and Facebook pages.

What is the free website audit?

Spotlight members receive a complimentary audit from 120webdesign.com with specific recommendations to improve their site’s performance and SEO.

I don’t have a website. Can I still advertise?

Absolutely. Many UP businesses use their ShopUpperMI listing as their primary online presence. If you need a website, reach out to 120webdesign.com.

Don’t Have a Website Yet?

Your listing gets people to notice you. A website gives them somewhere to land. Josh and Jeremiah, the guys who built ShopUpperMI, also help small businesses get a real website through 120 Web Design. Nothing fancy. Just honest work at a price that makes sense for a small business. If you need a site or want to update the one you have, reach out.

Get a Free Website Consultation at 120webdesign.com

Questions? Let’s talk.

Not sure which plan is right for you? Send us a message and we’ll help find the best fit for your business and budget.

Get in touch
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