Put Your Business in Front of 10,000+ UP Explorers Every Year
ShopUpperMI.com is where travelers plan their Upper Peninsula adventures. We connect them to local restaurants, shops, campgrounds, and attractions, and your business belongs in the mix.
If They Can’t Find You Online, They’re Going Somewhere Else
Over 80% of travelers research destinations and businesses online before they ever arrive. When someone is driving up to Pictured Rocks, looking for a place to eat in Marquette, or planning a stay in the Keweenaw, the first place they look is their phone.
If your business isn’t showing up in local directories, search engines, and maps, you’re invisible to the exact customers who are actively looking for you. An online presence isn’t optional anymore. It’s the front door to your business.
Travelers Search Before They Go
Most visitors plan their itinerary days or weeks in advance. A listing on ShopUpperMI puts your business into that planning process.
Near Me Searches Are Growing
Our built-in Near Me feature serves businesses to visitors based on their exact GPS location, so they find you right when they’re ready to spend.
Local Trust, Local Dollars
ShopUpperMI is a dedicated UP resource. Visitors trust it because it’s curated and local, and that trust transfers to every business they discover here.
Your Business, Right Where People Are Looking
A ShopUpperMI directory listing puts your business in front of visitors who are actively searching for exactly what you offer, by category, by city, and by proximity. It’s not advertising in the dark. It’s showing up when intent is highest.
Category and City Pages
Your listing appears on category pages (Restaurants, Campgrounds, Gifts, and more) and city destination pages visited by thousands of travelers planning their UP trips.
Geolocation Near Me Feature
Our GPS-powered Near Me section surfaces your listing to visitors who are physically close to you and looking for what you offer right now.
SEO Boost for Your Website
Every listing includes a link to your website. Directory backlinks from established sites help improve your rankings in Google and bring in even more organic traffic.
Free to List
A basic listing costs nothing. Get your name, location, hours, photos, and website in front of UP visitors starting today.
Stand Out From the Crowd With Premium Placement
A free listing gets you in the directory. Advertising puts you front and center. If you’re competing for attention in a popular category like restaurants, lodging, or outdoor recreation, premium placement makes sure you’re the first name visitors see.
Basic Listing
- Business name, address and hours
- Website and phone link
- Category and city placement
- Appears in Near Me results
Featured Listing
- Everything in Basic
- Featured badge and priority placement
- Photo gallery (up to 10 images)
- Boosted visibility in search
- Social media shoutout
Site Advertising
- Everything in Featured
- Banner ad placement site-wide
- City page spotlight feature
- Category page header placement
- Monthly performance report
Pricing subject to availability. View full advertising options
Don’t Have a Website Yet?
A directory listing is a great start, but a professional website is what turns visitors into customers. Our sister company, 120 Web Design, specializes in building websites for UP businesses that are fast, affordable, and built to grow.
Get a Free Website Consultation at 120WebDesign.comList Your Business Today
Fill out the form below and we’ll get your business added to the ShopUpperMI.com directory. It’s free, it takes less than 5 minutes, and your listing can be live within 24 hours.